“In our hearts, we’ve been burned.”
A spry woman stands before a large, carpeted hotel conference room, her sturdy, Midwestern voice clipping along without need of a microphone as the room murmurs in agreement. She speaks emphatically, her gaze swaying back and forth over the dozens of participants like a fan forever saying no. “Sometimes we get our clown stuff on and think everybody loves us and everything is great!” She pantomimes a peppy little dance with a big, toothy smile. Abruptly, she drops the act, her grin slumping into a scowl, shoulders following suit. “Wake up, clown.”
The group is small, around two dozen people or so, most of whom are members of the AARP generation, but engaged, keenly focused on her, sitting quietly in their stackable chairs, raising their hands as necessary and nodding along with her message. A few are taking notes. The woman behind me smells strongly of cotton candy and it makes my mouth water in that hot, fast way that happens when you're about to be carsick. It’s 9:00 on a cold March morning, day five of the 31st annual World Clown Association Convention in a suburban Chicago hotel, and Tricia Manuel, better known as Priscilla Mooseburger, is commanding the room.
The branch of clowning represented here is the one with the big shoes and balloon tricks, corporate-event clowning and gospel clowning. There are the caring clowns, who aim to bring joy to the sick, and clowns who take church mission trips to foreign countries. Of this wholesome, whiteface empire, one of the few titans at the top is Priscilla Mooseburger. A former Ringling Brothers and Barnum & Bailey circus clown and costume designer, the current occupation listed on her LinkedIn profile is “Queen of Clowns” at Priscilla Mooseburger Originals. She’s been running her eponymous clown arts camp since 1994, the website for which invites you to "COME TO MOOSEBURGER YOU’LL FEEL FUNNY."
Our complicated relationship with clowns spans everything from the circus to the sex dungeon, from Saturday morning Bozo to Tim Curry peering up from the storm drain, from Patch Adams to Insane Clown Posse, not to mention the ubiquity of that flame-haired, greasepaint visage, the placidly smiling face of what is surely the 20th-century Ozymandias: Ronald McDonald. Every person I told about my plan to attend the clown convention voiced concern for my well-being.
One woman in particular keeps tripping my peripheries with her floppy bucket hat and the way it shudders limply atop her head. Later, when she removes it, I realize that her orange highlighter locks are not, in fact, a wig, but a hue she coaxed nature into.
This seminar, called “Posing for Pictures and Working with the Media,” is for the most part a simmering rally for strategy and solidarity in the face of the current clown PR crisis. Of course, there’s the usual scary-clown trope to deal with, like the recent separate attempts by filmmakers to drum up some publicity by donning clown garb and standing ominously along roadsides and construction sites, last year in Northampton, U.K., and more recently in Staten Island.
But there’s an additional tension this year: Just weeks prior, the New York Daily News reported that America might be facing a clown shortage. Citing decreased membership rates in the country’s largest trade organizations — Clowns of America International (CAI) and the World Clown Association (WCA) — the article painted clowning as the loser in a war of attrition, but nonetheless steadily committed to the fight. CAI President Glen Kohlberger claimed membership numbers are dropping because “[t]he older clowns are passing away.” Compounding this, the reasoning goes, is that interest in clowning is waning: Kids just aren’t joining up like they used to. But despite making clowns sound like a critically endangered species no one is rushing to save, the article also mentioned the intense competition for clowning jobs with Ringling Brothers and Barnum & Bailey Circus and higher audience expectations necessitating a higher quality of clown. Higher standards are not the usual by-product of a surfeit of talent.
Mooseburger opens the floor for a listing of scary clowns — a naming of the enemy, so to speak. Voices call out around the room, and I consider joining in when no one says John Wayne Gacy, but think better of it. A man yells sharply, “The Joker from Batman!” and the room buzzes in agreement like a human vuvuzela. But in spite of how grim things look out there, Mooseburger preaches the promotion of positive clowning with corn-fed sensibility.
She mocks the shock jocks who call her for interviews and appearances: “Really?” she spits out with a distasteful laugh, her head bobbing up and down like a lovesick cockatiel. “You’re interested in the art of clowning?” Later, she notes, somewhat menacingly, to never take work as a blood-soaked haunted house clown, implying that no real clown would ever participate in the denigration of such a good and wholesome art form.
Mooseburger calls for volunteers to try couples poses, positioning the tall man behind her, his shoulders back and hands on hips, before — at a suitably chaste distance — she bends over directly in front of him and props herself up with hands on squatting knees. Leaning forward with a big, toothy smile, Mooseburger says, “What used to be OK is not.”
What follows is a series of poses, punctuated by rapid-fire comments about Miley Cyrus and our “corrupt society.” “Don’t think that just because you’re a woman that you get a free pass, not in this society,” she warns, referring to how easy it is to be photographed looking accidentally inappropriate. Periodically, she stops the exercise and bellows, “Both hands showing at aaaaall times!” Then the fire alarm rings.
The space is suddenly too small for all the people rushing out of it. The bottleneck into the stairwell has a faint whiff of Black Friday desperation, and clowns collide with me and my bag as I stagger like a drunkard to keep myself conducive to upright and controlled motion. The stairway is filled with the elderly wearing complicated hobby costumes. I make it out unscathed and the fire alarm turns out to be something minor. In the aftermath, clowns mill about the hall. I watch other hotel guests try not to stare, I try not to stare, employees try not to stare, but everyone is staring.
In one regard, the convention feels like any other: like-minded people who share an interest in something, people who love it in a manner much deeper than your average bystander, who know it in incredible detail. But amid the camaraderie, in the spaces between the cliques, the atmosphere is softly bristled. After the seminar, the conversations taking place among the stragglers return to the shortage. “If the clown shortage is real, I’d be having an easier time gettin’ work!”
In spite of the current backlash, clowns are still more than an easy punch line or sight gag. Floyd Mayweather Jr. — the highest-paid athlete in the world — hired a clown procession to lead him into the ring for his win over Marco Maidana. Juggalos have made clowns a symbol of empowerment. A video of Puddles, a tall, sad clown, singing Lorde has more than 8 million views on YouTube. Julia Louis-Dreyfus had clown sex in a GQ spread. (OK, maybe that was a sight gag.) The interesting thing hidden in the guarded humor of this convention is not some piecemeal insight into why people dislike a comedic figure — it’s why, all of this sentiment to the contrary, the clown persists as a cultural icon, revered or feared. There seems to be a perverse and abiding fascination, if even a morbid one. But why? I mean, you clicked on this, right?
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The hotel lobby is decorated to theme — a nice touch, but conspicuous. The balloon art displayed at the front desk isn’t just festive; it’s a signal to the non-clown guests. The inflated, latex animal serves as a polite catalyst for inquiry, such that a hospitable warning might be offered.
I am not afraid of clowns. But there’s something that happens when you walk into the forgettable bathroom of a hotel lobby and meet a fully made-up clown standing by the sink, reflection staring back at you with the Kubrickian blankness of a greasepaint grimace.
I almost wet my pants.
Media seminar fresh in my head, I choke the gasp in my throat and try to smile. While I am going for “warm and effusive,” I’m sure my face is more a pained amalgamation of terror. I can only hope that she thinks I'm trying to be polite. I’m sure she gets it all the time.
But. There are reasons people can find clowns to be so unsettling. That makeup: white face; huge, red mouth; drawn-on smile; eyebrows that kiss the hairline. “When it's up close, it's the visual equivalent of being screamed at,” explains Jaron Aviv Hollander, the co-founder and artistic director of the Kinetic Arts Center in Oakland. And it’s all the big top’s fault: When a clown is standing in one of three or more rings and playing to a huge crowd, the audience needs to be able to read familiar facial landmarks in order to get the bit.
Hollander, a Cirque du Soleil alum and co-creator of “The Submarine Show,” a two-man mime act that played Edinburgh Fringe Festival, says there’s a very practical reason behind some of our collective clown discomfort. “Stephen King didn’t make that scary,” he says, referring to the traditional makeup worn by Pennywise the Clown in King’s It. “He found something that was scary and wrote about it,” adding that the inherent cognitive dissonance between applied makeup and natural expression adds to the creepiness factor. “The makeup is just a mask, and when you do, like, a big smile or a frown or something, that’s an emotion, and you can see the lie.” He is, however, quick to note that within the proper context, like a circus, the makeup is effective. “There are brilliant clowns who do that, and when they're in [their element], they're not going to be scary.”
The hotel restaurant is filled with clowns eating lunch and tapping listlessly on their phones. I watch passersby pose for pictures with an older gentleman on stilts dressed in full clown regalia. Leaning against the check-in desk, Mr. Stilts serves up a glitter-filled grenade at conformism. By embodying a living, breathing icebreaker, talking to people as they wrap their arms around him for pictures, he’s not so quietly breaking the taboo of how you’re supposed to interact with strangers.
Being at the convention involves a dizzying array of stimuli, seamlessly flip-flopping between nice and creepy. (Hotel guests taking pictures and squealing with glee? Nice. Sad clown sitting alone, smoking in his car in the parking lot? Creepy.) Lisa Hinshaw of Illinois got into clowning when her daughter was diagnosed with Asperger’s syndrome, as a way to reach her and connect emotionally. The same way early Disney characters were designed to emote distillations of human emotions so pure that dialogue was superfluous, clowning, too, is in the business of entertainment that doesn’t need words to first be understood. The clowning helped this woman reach her daughter, and she's been doing it ever since.
One of the vacant conference rooms is a standard bare, carpeted cube, filled with banquet tables and white tablecloths and squat, brown, hotel trash cans, perfectly forgettable, save for a jack-in-the-box costume with a life-size clown dummy spilling over the top, mid-spring. The box is big enough for one adult or several children to hide under, the jack’s face contorted into an open maw of gruesome surprise or delighted sadism. The clown has the empty stare of a corpse, and there’s no way to know if there’s someone inside the box right now, waiting to jump out. It’s clown inception, a clown within a clown, possibly within another clown. I cannot stay in the room with it.
I go downstairs and peek in at the clown camp, which right now appears to be a dozen or so small children playing with circus toys in a room and having the most joyous kind of nondescript fun. But I don’t see many teenagers or evidence of a next generation poised to carry on these traditions from aging professionals; in fact, the seminar on mentoring up-and-comers is mostly focused on teaching tips and theater games.
Like most conventions, this one is highly specific. If clowning were Halloween, the WCA Convention would be a megachurch Halloween-alternative party. And while maybe the church party with caramel popcorn and novelty Bibles might have a hard time filling the place year after year, to many people it’s a cherished tradition and a haven inside a corrupt holiday. Still, I’d be remiss if I didn’t remind that these wholesome circus clowns are just one niche in a universe of clowning that shows no signs of truly disappearing. And it’s not just senior citizens getting their silly on.
It’s the friend of mine who has his toddler in circus arts classes. Or the sportswriter I like so much who went to a prestigious clown school in France. Or my favorite bartender, who used to busk on the street in full clown regalia, playing a child’s piano and sitting on a tiny stool. Or my dear friend of over a decade who only recently told me about his childhood experience with clown camp. Or...me, who played the canine clown role of Blue the dog in a North American tour of Blue’s Clues Live! Ask around, and you’ll probably be surprised by how many clowns you know.
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So, when did the clown emerge in our history? “I don’t know,” Hollander says, laughing. “I think that it goes back to a point when cavemen are sitting around a campfire, making fart jokes.”
He’s not wrong. Across the ages, from court jesters to fools on stage, clowns have used physical comedy to do important work. By acknowledging taboos and doing the wrong thing the right way (like falling in love with an inanimate object) or the right thing the wrong way (fishing in a lobster tank), or by just outright flying past the fuzzy, culturally sanctioned limits of propriety, clowns function as society’s pressure valve.
Aristotle says in Poetics that comedy and satire originated with phallika — ritual clowning in the form of a penis parade. These parades were a common feature of the cult of Dionysus, filled with obscenities, verbal abuse, and, of course, penises.
Photo of dance by kachina dancers of the Hopi pueblo of Shongopavi, Ariz. Photo taken between 1870 and 1900.
Underwood & Underwood Publishers
Native American Pueblo cultures, which include the Hopi and Zuni, have a strong ritual clown tradition. The Hopi's clowns are a special group who portray personified spirits and appear throughout the year in displays of unacceptable behavior. Each has a distinct personality — like, one afraid of the dark, and one who pretends he is invisible — and the impersonators are free to engage in outrageous comedy, exposing their tied-down penises, shouting obscenities, and generally making fun of whomever they like.Ritual clowns in the Zuni tribe cure illness through dance, speaking truth to power with sharp-edged paradoxes of current events. They also eat things like urine, feces, pebbles, and ash to prove the superiority of their own stomachs. (And, I imagine, to provide an emetic for those in need.)
Americans tend to think primarily of circus clowns and children’s entertainment. Greasepaint, red nose, giant shoes, loud wig, that sort of thing. But clowning as an art form is — and for a long time has been — a way that humans turn our fears and inadequacies into the foundation of community and intimacy. It’s hard not to feel like we’ve lost something weird and wonderful by making clowns into scary, carnivalesque villains.
“The clown perhaps is this important figure that allows us to see ourselves in our naked, humiliating glory and to be able to laugh at ourselves,” says Quinn Bauriedel, co-founder and co-artistic director of the Obie Award-winning Pig Iron Theatre and director of the Pig Iron School for Advanced Performance Training. “The clown is kind of helping us admit to ourselves that we are fundamentally stupid and perhaps poetically stupid,” adding that he uses that word to mean “something wonderful, not something horrible.”
“When someone trips and falls, we look and we laugh because secretly we're like, I'm glad that person tripped and fell and it wasn't me.” He confesses that he fell down yesterday, and that yes, someone laughed at him.
Which is, of course, the beauty of the clown. “This little red nose helps us to seek out our own idiosyncrasies and neuroses and foibles and begin to share those in public so that other people can laugh at them, form community, and realize that, in some fundamental ways, we all fail.”
Armando L. Sanchez for BuzzFeed